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  • Representing a company at a trade fair
  • anonym
  • 07.04.2025
  • Englisch
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Representing a company at a trade fair

Ima­gi­ne that you have to re­pre­sent your com­pa­ny at an English-​speaking trade fair. Crea­te a pos­ter and pre­pa­re a pre­sen­ta­ti­on, in which you in­tro­du­ce your com­pa­ny and ad­ver­ti­se it and your ser­vices.

Working with a part­ner

You can work on your own or toge­ther with a part­ner. If you work with a part­ner, de­ci­de for one of the com­pa­nies you work at.

Here are some steps to fol­low:

1
Write down the in­for­ma­ti­on you want to in­clu­de on your pos­ter. The pos­ter has to in­clu­de:
  • Basic in­for­ma­ti­on (name, size, lo­ca­ti­on, cont­act in­for­ma­ti­on of your com­pa­ny)
  • De­scrip­ti­on of your main pro­ducts / ser­vices
  • Who are your most im­portant custo­mers / mar­kets?
  • What are fea­tures/be­ne­fits you offer? What dif­fe­ren­ti­a­tes you from your com­pe­ti­ti­on? Why should people choo­se your com­pa­ny?
  • If pos­si­ble: ad­di­ti­o­nal in­for­ma­ti­on about spe­cial pro­jects, cur­rent de­ve­lo­p­ments, plans for growth, etc.
2
Plan a rough out­line of your pos­ter. It should in­clu­de the in­for­ma­ti­on you have gathe­red and be vi­su­al­ly ap­pea­ling, easy to read, well struc­tu­red and not too full of in­for­ma­ti­on.
3
Crea­te your pos­ter. It can be made di­gi­tal­ly (for ex­amp­le using Canva) or on a sheet of paper (at least size A3, lar­ger if pos­si­ble)
4
Pre­pa­re a pre­sen­ta­ti­on. Write down bul­let points to help you. The pre­sen­ta­ti­on should:
  • In­clu­de an in­tro­duc­tion of you as a per­son. (name, po­si­ti­on in the com­pa­ny)
  • In­clu­de the in­for­ma­ti­on from the pos­ter and ex­plain ele­ments of the pos­ter.
  • NOT just be you re­a­ding out what you've writ­ten down.
  • In­s­tead add to the pos­ter, be in­te­resting, catch the at­ten­ti­on of po­ten­ti­al custo­mers, be re­la­ta­ble, pos­si­b­ly even funny or en­ter­tai­ning
5
Prac­ti­ce your pre­sen­ta­ti­on. Try to speak flu­ent­ly wit­hout loo­king at your bul­let points too much and prac­ti­ce your pro­nun­ci­a­ti­on.
6
De­li­ver your pre­sen­ta­ti­on. If you don't want to pre­sent in front of the class, you could also re­cord a video or pre­sent just in front of the teacher.
Englisch
Angaben zu den Urhebern und Lizenzbedingungen der einzelnen Bestandteile dieses Dokuments finden Sie unter
https://www.tutory.de/entdecken/dokument/representing-a-company-at-a-trade-fair
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