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Match the products in A to the typical customer expectations in B. More than one combination is possible.

mobile

computer

television

refrigerator

dryer

car

washing machine

after-sales service

environmental friendliness

style

price

user-friendliness

dependability

reputation

Add 2-3 other features or benefits that a customer would expect from the above products.

Use these sales ideas to finish sentences that involve the sales sequence.
trial purchase awareness preference loyalty consumer behaviour

a.) First, you should research and study ...............................................................to get to know your customer base.

b.) Second, you can stimulate ........................................ , so the customer will pay attention to your product or service.

c.) Next, you can offer a ................................................... for 30 days to test the quality and

performance of a product.

d.) Subsequently, buyers will give ................................ to your products over your competitors.

e.) Finally, satisfied customers will show ........................................... to your business.

Match A to B to make sales collocations.

achieve

attract

cultivate

offer

give

recognise

try out

meet

personal contacts

a sales presentation

customer needs and demands

a free trial period

a sales quota

new customers

a deal

long-term sales

a new product or service