These words can help you understand the video:
self-service
Selbstbedienung
in bulk
in großen Mengen
convenience
Bequemlichkeit
shopping trolley
Einkaufswagen
pram
Kinderwagen
displays
Auslagen (Präsentation der Produkte)
A - Mostly women did the shopping.
B - Self-serving made supermarkets cheaper.
C - The invention of shopping baskets was needed for people to be able to buy in bulk.
D - King Kullen was the first supermarket having shopping trolleys
E - Especially the rich people liked supermarkets.
F - Supermarkets were selling cheaper food in bulk.
true false
true false
true false
true false
true false
true false
The first self-serving supermarket was launched in _____________________ .
For a long time, the supermarket remained an __________________ phenomenon.
Supermarkets were associated with a lower __________________ .
In 1937 the first ever ___________________________________ was invented.
As customers, it seems we fall into three distinct categories: locators, explorers, and dreamers. Nathan Watts, from retail design agency Fitch
, explains the subtly different ways, we behave when we shop.
Sometimes a shopper will be simply locating. They'll want to go and find a product that they know that they want, and they know exactly which product they want.
Often their mind state may be that the customer is thinking more as an explorer. They want to explore the range. They know they maybe want to find a product in a certain category, but they don't know which one.
And occasionally, a customer is in a dreaming mind state. For the dreamer, we really need to try and inspire them to select or choose something that they don't even know that they need. So for a dinner party, we can help to try and inspire the customer to actually consider a dessert for that dinner party. And therefore, in the displays, we're really trying to inspire people and get them thinking about things they hadn't thought about.
distinct
verschieden / unterschiedlich
locate sth.
etw. auffinden / lokalisieren
explorer
Entdecker
dreamer
Träumer
retail design agency
Agentur für die Gestaltung von Geschäften
behave
verhalten
mind state
Gemütszustand
certain
bestimmt / gewiss
occasionally
gelegentlich
inspire
inspirieren
consider
bedenken / in Betracht ziehen
I'm looking for some pasta and pesto and a soft drink.
I want pasta and pesto from Barilla and a diet coke.
I am looking something to eat and drink for today's dinner.