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  • The history of Supermarkets
  • anonym
  • 03.04.2025
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Name:
The history of Supermarkets
1
Pre-​Watching: What do you know about the his­to­ry of su­per­mar­kets? When do you think the first self-​serving su­per­mar­ket was laun­ched? And how did people do shop­ping wit­hout su­per­mar­kets?

These words can help you un­der­stand the video:

self-​service

Selbst­be­die­nung

in bulk

in gro­ßen Men­gen

con­ve­ni­ence

Be­quem­lich­keit

shop­ping trol­ley

Ein­kaufs­wa­gen

pram

Kin­der­wa­gen

dis­plays

Aus­la­gen (Prä­sen­ta­ti­on der Pro­duk­te)

2
True or false? Tick the right ans­wer.

A - Most­ly women did the shop­ping.

B - Self-​serving made su­per­mar­kets che­a­per.

C - The in­ven­ti­on of shop­ping bas­kets was nee­ded for people to be able to buy in bulk.

D - King Kul­len was the first su­per­mar­ket ha­ving shop­ping trol­leys

E - Es­pe­cial­ly the rich people liked su­per­mar­kets.

F - Su­per­mar­kets were sel­ling che­a­per food in bulk.

true false

true false

true false



true false



true false

true false



3
Com­ple­te the sen­ten­ces by fil­ling in the gaps.

The first self-​serving su­per­mar­ket was laun­ched in _____________________ .



For a long time, the su­per­mar­ket re­main­ed an __________________ phe­no­me­non.



Su­per­mar­kets were as­so­ci­a­ted with a lower __________________ .



In 1937 the first ever ___________________________________ was in­ven­ted.





4
How did the Great De­pres­si­on help su­per­mar­kets? Write down what you un­der­stood.
5
How did su­per­mar­ket ow­ners con­vin­ce people to use shop­ping trol­leys?
Angaben zu den Urhebern und Lizenzbedingungen der einzelnen Bestandteile dieses Dokuments finden Sie unter
https://www.tutory.de/entdecken/dokument/the-history-of-supermarkets
Name:
The history of Supermarkets
6
Read the fol­lo­wing text. Bold words are trans­la­ted below.

As custo­mers, it seems we fall into three di­s­tinct ca­te­go­ries: lo­ca­tors, ex­plo­rers, and drea­mers. Na­than Watts, from re­tail de­sign agen­cy Fitch, ex­plains the sub­t­ly dif­fe­rent ways, we be­ha­ve when we shop.

So­me­times a shop­per will be sim­ply lo­ca­ting. They'll want to go and find a pro­duct that they know that they want, and they know ex­act­ly which pro­duct they want. 
Often their mind state may be that the custo­mer is thin­king more as an ex­plo­rer. They want to ex­plo­re the range. They know they maybe want to find a pro­duct in a cer­tain ca­te­go­ry, but they don't know which one. 
And oc­ca­si­o­nal­ly, a custo­mer is in a drea­ming mind state. For the drea­mer, we re­al­ly need to try and in­spi­re them to sel­ect or choo­se so­me­thing that they don't even know that they need. So for a din­ner party, we can help to try and in­spi­re the custo­mer to ac­tu­al­ly con­sider a des­sert for that din­ner party. And the­re­fo­re, in the dis­plays, we're re­al­ly try­ing to in­spi­re people and get them thin­king about things they hadn't thought about.

di­s­tinct

ver­schie­den / un­ter­schied­lich

lo­ca­te sth.

etw. auf­fin­den / lo­ka­li­sie­ren

ex­plo­rer

Ent­de­cker

drea­mer

Träu­mer

re­tail de­sign agen­cy

Agen­tur für die Ge­stal­tung von Ge­schäf­ten

be­ha­ve

ver­hal­ten

mind state

Ge­müts­zu­stand

cer­tain

be­stimmt / ge­wiss

oc­ca­si­o­nal­ly

ge­le­gent­lich

in­spi­re

in­spi­rie­ren

con­sider

be­den­ken / in Be­tracht zie­hen

7
What dif­fe­rent kinds of custo­mers are there? Write them down.
8
Read the dif­fe­rent state­ments and match them with one of the three ca­te­go­ries of custo­mers.

I'm loo­king for some pasta and pesto and a soft drink.

I want pasta and pesto from Ba­ril­la and a diet coke.

I am loo­king so­me­thing to eat and drink for today's din­ner.

9
What kind of custo­mer are you? Why? Dis­cuss it with your part­ner then write it down.
Angaben zu den Urhebern und Lizenzbedingungen der einzelnen Bestandteile dieses Dokuments finden Sie unter
https://www.tutory.de/entdecken/dokument/the-history-of-supermarkets
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