polite and professional tone.
structured with a clear subject line, greeting, body, and closing.
uses formal language and full sentences.
may include a request or provide detailed information.
often ends with Best regards,
or Yours sincerely.
informal, conversational tone.
first-person perspective is common.
often includes personal anecdotes or opinions.
may address the reader directly (e.g., Have you ever wondered...?
).
includes hyperlinks or calls to action (e.g., Check out my latest post
).
formal and objective tone.
focused on facts and information.
includes who, what, when, where, why, and how.
structured in short paragraphs and often starts with a headline.
does not directly address the reader.
casual and conversational tone.
may include abbreviations, emojis, or slang.
often skips formal structure (e.g., casual greetings like Hey!
and closings like Cheers
).
short and to the point.
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